Under construction: the Media Design Lab

Early 2020 the Media Design Lab will be opened. Currently, the lab is being built and we are busy selecting hardware, software and decoration. Here’s a sneak peak of (a selection of) the color palette. We promise it will be a colourful and awesome design space. Please find a description of the lab below the image.

20191026_152710

The Media Design Lab is tied to the research and teaching of our New Media Design program at Tilburg University. New media innovations shape our everyday lives, ranging from well-established media like websites and (smartphone) apps /eHealth to social robots, tangible interfaces, physiological interfaces and virtual and augmented reality. The lab enables researchers, designers, teachers, and students to do research and teach in a creative and innovative setting. With this we aim to (i) contribute to (and go beyond) the existing understanding of the usability and user experience (UX) of new media products, and (ii) use and develop methods and tools that are used by researchers and designers while actively engaging users in the design process of new media products, and (iii) test the impact of new media products on scientifically relevant outcomes like persuasion, behavior change and learning.

The Media Design Lab facilitates the different phases of the design and research process:

● Contextual analysis: Understanding the users’ needs and requirements
● Ideation & conceptualisation: Concept development and planning
● Iterative development: Prototyping and making
● Evaluation: Testing (e.g., sensing, tracking, observing) user-media and user-media-user interactions in individual and group settings

A sneak peak of the facilities that we will have in the lab can be found below:
Sublabs:
VR lab
Observation room
Living room lab
Sound-isolated individual cubicle
Flexible creative design space
FABLAB

Hardware:
Motion capture
Activity tracker
Virtual reality (HTC Vive Pro Eye)
Leap motion
Augmented reality (Hololens)
Mobile VR
Eye-tracking
functional EMG
skin conductance
EEG
3D printer
Materials and tools for paper, coded prototypes